The Surf oceanfront condo downtown Cocoa Beach with the Coa Restaurant and Coa Lounge ground floor. The restaurant and lounge opened last week.
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This a post from 2015 with updated numbers and stats. The updated version was first published at Larry's Take at Substack on March 20.
"What do you think it's worth?" That's the (literally in some cases) million dollar question. No one wants to sell for less than actual value or pay more than, but no one, appraisers, tax authorities, Realtors nor Zillow, has an always accurate method for determining present value of a property. In the rare situation of multiple recent sales of identical properties we can get very close. For everything else, looking at recent sales of the most similar properties, holding a wet finger in the breeze and adjusting accordingly is the best anyone can do to estimate current value. These adjustments are where the variations happen.
How much more, if any, is an identical 10th floor unit worth over a 4th floor? 3rd over 1st? How much should I deduct for no garage or add for a second garage? No elevator? High ceilings? Forty year old versus 15 year old building? Is a weekly rental unit worth more than a three month minimum rental unit? How much discount for a compromised ocean view? Is a complex with tennis courts worth more? How about reserve account balances? There are so many variables that the best anyone can do is come up with their best idea and hope to land on the good side of their estimate.
This is where it can get interesting. If I do my homework and crunch the numbers carefully and come up with a number that I trust is close, I will probably still have to be flexible if I hope to consummate a sale as the other party's opinion of value is almost certain to be different than mine. If I treat my number as a line not to be crossed, I am setting up for failure. I have seen deals fall apart with buyers and sellers whose drop-dead numbers were ridiculously close but which neither would violate. If I am selling in a dropping market, it may not matter if I accept an offer for less than I had hoped and, in fact, it might be prudent. Same holds true for buying in a rising market. If similar properties have been appreciating, paying more than my opinion of value might make sense. This is especially true when inventory is low, unlike today. For everyone involved it helps to remember that both sides' numbers are ESTIMATES.
Where do we start? Let's look at our bread and butter property here in Cocoa Beach and Cape Canaveral, a direct ocean condo with two bedrooms and two baths. The usual starting point for estimating value of properties of similar size and condition with similar attributes is price per square foot. Direct ocean units currently for sale with two bedrooms and two baths have an asking price per square foot ranging from a high of $668 to a low of $313 per square foot. Both the high and the low may actually be priced to perfection depending on their amenities and condition which are varied. There are 19 units asking more than $450 per square foot despite the fact that only one unit has sold for more than $450 a square foot in 2025. That unit in a weekly rental building closed for $497 per square foot yet there are three units in weekly rental buildings currently asking more than $600. Unwarranted optimism? Probably. Remember, opinions and differences thereof.
Excluding the brand new units in The Surf downtown Cocoa Beach, and a one bedroom unit at The Oaks in Cape Canaveral, units of all sizes closed since January 1, 2025 with an unobstructed east ocean view sold for between $329 and $497 per square foot with half landing between $345 and $442 per square foot. To put that in perspective, that means a typical 1300 square foot, direct ocean 2/2 unit will most likely sell in this market for somewhere in a range of $448,000 to $575,000. Conditions, rental restrictions and amenities will determine where in that range, or outside it, a unit’s value is. Don't marry your opinion of value. There is obviously a lot of wiggle room surrounding it.
Our takeaway: Your opinion of value, just like mine and every seller's and every buyer's is just an opinion. The owner of the weekly rental condo who just dropped his price to $668 per square foot no doubt thinks his opinion of value is correct and that that price should surely attract a buyer. Now if he can just find a buyer with the same opinion he may be able to sell. Before the Boardwalk top floor 2/2 closed last month for $497 a square foot I thought that $450 a square foot was probably the top in this market cycle for any older, unexceptional 2/2 oceanfront condo here. My opinion had to change. Flexibility, my people.
There have always been outliers that sell outside the range and there will continue to be. There are units that deserve consideration even if above our recent selling range but those better be exceptional units and/or in exceptional buildings. In my opinion, most of the units currently asking above the recent selling range are unlikely to sell close to their current asking prices. The exploding inventory and growing reticence of buyers does not bode well for the sellers at the optimistic end of our pricing spectrum. Perhaps my take is flawed. We can hope.
"When I found the skull in the woods, the first thing I did was call the police. But then I got curious about it. I picked it up, and started wondering who this person was, and why he had deer horns." ___Jack Handy